Wellness solutions in learning and work, from K12 through to Workforce, are in the spotlight as the focus rightly turns to mental and physical wellbeing and the broader criticality of human capital.
Wellness has been a cluster on HolonIQ’s Global Learning Landscape for several years and now counts over 280 organizations around the world dedicated to supporting learners, families, institutions and companies with physical and mental wellbeing.
We expect Wellness to grow as a category at over 25% year on year, fueled by hundreds of millions of dollars in investment and government financial support.
Learn, Measure, Connect and Engage sub categories are most prevalent in K-12 and Workforce markets.
Wellness solutions in education can be segmented into four core applications – Learn, Measure, Connect and Engage. The overall market is relatively fragmented, with industry players targeting different audiences and a range of overlapping adjacencies into health, wearables and counseling.
Supporting the K12 sector with B2B and B2C solutions, there are now hundreds of organizations that support schools, teachers and kids’ wellbeing – from teletherapy for kids returning to school after learning at home; to platforms that provide a constructive process to help students resolve digital conflicts before they escalate. Systems that collect real-time feedback from students about how they’re feeling, and provide data to teachers and schools to support a better learning environment, along with Apps, digital platforms and interactive games that support social emotional learning and build confidence are also active in this segment. The physical health segment, also relying on connecting and sharing data, is present with solutions such as digital accounts with nutritional tracking for school canteens.
Wellbeing in the workforce sector is by far the largest segment as employers seek to support employee wellbeing for greater overall productivity, especially as traditional solutions and mechanisms are difficult to implement remotely. Solutions in this space range from re-inventing traditionally paper-driven processes such as managing health benefits, to apps that support engagement, motivation and development through community-building, creative challenges and health-habit improvement tools. Integrated solutions for companies also incorporate well-being assessments, wellness coaching and biometrics screening are present, along with flexible food & culture programs, on-demand mental health support and tools that help to measure and predict conflict, burnout, and engagement.
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